Here’s a few pointers on what scan reading is and how to write so that people can scan read your web writing.
The book to read is Hot Text.
The website to visit: The good thing is that most of what’s in the Hot Text book is also on their Web Writing That Works website. Pay attention to what they say, they speak wisely.
The professionals to talk to are www.stickycontent.com for great copywriting.
Here are my key tips: Continue reading ‘Writing for the web (revised)’
