I posted this a while ago, here is the other side of the SEO story.
Here are the basics.
Search engines:
Try to give people results that are relevant and trusted/popular.- Monitor relevancy, by checking your pages for keywords.
- Rank keywords higher or lower, depending on where and how they appear on the page (how they are tagged in HTML).
- Are trying to do the same thing you do when you quickly scan a page to see if you actually want to read it (quick look at the headings, look at the bullet points, bold items, links, then read or don’t read)
- Sites that present consistent, relevant content, in a well structured way get higher listings (especially if they are popular too).
- Pages that are easy to read (plenty of sub headings and links) do well.
Here are some tips for you >>>
