Killer SEO tips (part 2)

I posted this a while ago, here is the other side of the SEO story.

Here are the basics.

Search engines:

• Try to give people results that are relevant and trusted/popular.
• Monitor relevancy, by checking your pages for keywords.
• Rank keywords higher or lower, depending on where and how they appear on the page (how they are tagged in HTML).
• Are trying to do the same thing you do when you quickly scan a page to see if you actually want to read it (quick look at the headings, look at the bullet points, bold items, links, then read or don’t read)
• Sites that present consistent, relevant content, in a well structured way get higher listings (especially if they are popular too).
• Pages that are easy to read (plenty of sub headings and links) do well.

Here are some tips for you >>>

Killer Google SEO tips

I can’t claim credit for this, but I should share this with you.

A timely chat with a friendly Christian worker (and former employee of a leading Search engine company) yielded these suggestions for ways that Christian Organisations can use their real world networks, to yield on-line results.

The two big pillars of SEO ranking it seems to me are relevancy and authority.

To improve your ranking should mean understanding you audience and some hard legwork and cajoling.

Relevancy

You, the site manager can make sure the site has relevancy (by making sure you title, head and link you pages in a way that people will find helpful), but what can you do about authority?

Authority

Authority is about credibility and popularity, and links from other relevant sites.

Using your networks

• Churches have a fair number of hits
• 30 links from good sized churches/organisations is valuable traffic
• Churches and other Christian orgs are relevant to your work (Mission Bible, Christain etc).
• They will be happy to link to you.
• The more relevant links to you, the better your credibility, and the better you will rank.

So…

1. Work out who you would like to link to you
2. Identify the key pages and keywords you want to boost on your site (for us that’s “long term mission opportunities” and our “short-term serve Asia programme“)
3. Get churches and other Christian groups to link to the specific pages in your site (not just your homepage, for you it might be courses?)
4. Make sure they include the keywords in the link (see my suggestion below)
5. If possible, get them to link from their home page (high popularity), or a page that is applicable to you ministry (good relevancy -the surrounding words on that page are taken into account).

What does it look like:

Asking people to replace links like this:

Visit the OMF International website at www.omf.org

with:

Visit the OMF International website to find out more about long term mission opportunities in East Asia and their short term Serve Asia mission trip programme.

If that helps, please let me know.